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West Coast Trends, Inc. was founded in 1990 by Jeffrey Herold, an entrepreneur, avid surfer, golfer and pilot. While surfing, Jeff wanted to fill a void in the golf marketplace and envisioned transforming his wetsuit into protective golf club head covers. Soon after he introduced a line of premium neoprene covers - aptly named The Club Glove - which quickly became popular with golfers of every skill level.

Realizing a need for a quality golf travel bag, Jeff spent nearly a year designing the sturdy, dependable "Last Bag." Again aptly named as it may just be the "last bag" for travel you ever have to buy. This legendary travel bag is currently used by over 80 percent of PGA Tour players, and was named one of the "top 10 innovations in golf in the last 20 years" by Golf Digest.

Club Glove products are preferred by the overwhelming majority of professional golfers on all U.S. Tours. In some capacity Club Glove products have been used by nearly every USA Ryder Cup team since 1997. Club Glove also crafted unique staff bags for all Team USA members, Captains, and assistants during the 2004 and 2006 Ryder Cups.

The company's success continued as Jeff enhanced his product line, introducing premium golf bags in 2001. The luxurious FCO cart bag is still a staple item in many of America’s finest golf clubs. In 1999 one year after getting his pilot license, Jeff flew to Japan to set up manufacturing of a premium line of pilot eyewear. Once again necessity was the mother of invention as Jeff felt there was a need for more functional quality eyewear in the cockpit of an aircraft