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https://www.icebreaker.com/

A chance meeting with a merino sheep farmer had sparked something inside me, a passion. From that moment I was hooked on the possibilities of natural solutions to technical apparel. Starting out was hard. Those years were pure belief and perseverance. Giving up never entered my mind for a moment. At the time, synthetics were king and wool was a non-contender.

Now over 20 years later, merino-based apparel is seducing wearers all over the world and we’re proud of the part we play in sharing the wonder and brilliance of the power of nature. Its beauty, resourcefulness and strength are qualities we are committed to and humbled by constantly."v